Applicant Marketing Summary Report

 

Overview

Updated 05/24/2021

 

 

Introduction:

 

The Applicant Marketing Summary report provides an overview of how many applicants there were each week, breaking down the sources (Indeed, Zip Recruiter, website, etc.).

On top of the applicant sources, you can drill into the "Applicant Marketing Details" at the bottom to view exactly who applied to which job.  

Lastly, if one of these applicants was eventually placed on assignment, you can view the "Applicant Marketing Conversions" drill down tab in the bottom right.

 

The report shows which external job boards are yielding the best results so that you can direct your marketing efforts towards the sites that provide the greatest ROI.

Understanding the Filters:

• Apply Date– Narrow down by the date the applicant/talent applied. 
• Company Name– This filter allows you to see web applies by the specific company they applied under.
• Job Title – Filter web applies by the title of the job they applied for. 

Understanding the Data: (By column)

• Unique Sources
  • The number of individual sources. For example, a web apply from Indeed would be one source and one from CareerBuilder would be another source. 
• Conversions
  • The number of web applicants/talent started on a job.
• Apply Date
  • The date of the web apply
• Short Source
  • This column shows the short URL of their we apply source. If they found the job on Indeed, it would list Indeed source. 
• Long Source
  • This column shows the complete URL of the web applicant's apply source. 
• Total Converted
  • The number of web applicants/talent started on a job.
• Total Applies
  • The total number of web applies to jobs. 

Using the Data

Managers can use this report the understand where valuable candidates are applying from in order to focus their marketing efforts and money in the right places. 

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