Applicant Marketing Summary Report

The Applicant Marketing Summary report offers a comprehensive snapshot of weekly applicant counts, dissecting their origins across various channels such as Indeed, Zip Recruiter, and the company website. For clients utilizing the Branded App, this report serves as an ideal tool for Mobile Job Board tracking.

Key Takeaways:

  • Source Breakdown: Gain insights into the effectiveness of different recruitment platforms by examining the distribution of applicants from sources like Indeed, Zip Recruiter, and the company's website.
  • Weekly Applicant Trends: Track fluctuations in applicant numbers on a weekly basis, enabling timely adjustments to recruitment strategies and resource allocation.
  • Enhanced Mobile Job Board Tracking: Utilize the report, particularly beneficial for Branded App users, to efficiently monitor applicant traffic from mobile platforms and optimize recruitment efforts accordingly.

 

Roles That Would Benefit from Running this Report:

  • Recruitment Managers: They can utilize the Applicant Marketing Summary report to analyze where candidates are applying from, enabling them to focus marketing efforts and resources on the most effective channels. By tracking weekly applicant trends and monitoring conversions, recruitment managers can make informed decisions to optimize recruitment strategies and improve ROI.
  • Marketing Managers: Marketing managers can benefit from this report by gaining insights into the effectiveness of different recruitment platforms and job boards. By understanding which external sources yield the best results, they can allocate marketing budgets more efficiently and direct efforts towards platforms that provide the greatest return on investment.
  • Leadership: Executives and leaders within the organization can leverage this report to understand the overall effectiveness of recruitment efforts and the impact on business objectives. By gaining insights into applicant trends and conversion rates, leadership can make strategic decisions to align recruitment strategies with organizational goals and drive success.

Click here to go to the Recruiting Category (list of Standard Reports)

 
 

Legend

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Locating the Report

  1. Click on Analyze Tab
    The Reports Sub Tab will automatically be selected
  2. In the Search Reports field, type MARKETING
  3. Click on the Applicant Marketing Report

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Logic

The Applicant Marketing Summary report provides an overview of how many applicants there were each week, breaking down the sources (Indeed, Zip Recruiter, website, etc.).

View where your applicants are finding your job board from.

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Filter Options

Filter Name Options Description
Division All available Employers List Use this filter to refine the Job's Employers
Region All available Regions List Use this filter to refine the Job's Regions
Office All available Office List Use this filter to refine the Job's Offices
Company All available Companies Use this filter to refine the Companies
Positions All available Job's list (Job Title and Job ID) Use this filter to refine Job
Date From   Use this filter to refine web applicant applied for the job between the Date Range
Date To  
Date Range None, Today, Tomorrow, ... When 'Date Range' is selected, 'Date From' and 'Date To' will be automatically disabled. The user will need to select either 'Date Range' or enter 'Date From' and 'Date To'.

 

 

Field Details

Field Name Description Notes
Starting Week Date    
Total # of Applicants    
Conversions

The number of web applicants/talent started on a job.

 
Unique Applicant Sources

The number of individual sources. For example, a web apply from Indeed would be one source and one from CareerBuilder would be another source. 

 
Source

Web applicant's source

Secondary Report: Applicant Marketing Sources report

Uses cases
1. When web applicant's source is 'Applied Directly', 'Indeed Apply', 'Applied Directly - Applied through LinkedIn','THG', 'smp', 'mdb', 'lkd' then pulled web applicant's source
2. When web applicant's short source is non blank then shows in this field.
3. When web applicant's source has URL value then pulled web applicant's source from theURL
4. If non of above is true then pulls the "Other" text value.

Requisition ID Web applicant's Requisition ID Secondary Report: Applicant Marketing Details report
Secondary Report: Applicant Marketing Conversions report
Requisition Web applicant's Job's ID Secondary Report: Applicant Marketing Details report
Secondary Report: Applicant Marketing Conversions report
Requisition Title Web applicant's Job's Title  Secondary Report: Applicant Marketing Details report
Secondary Report: Applicant Marketing Conversions report
Contact Applied Job's Hiring Manager Secondary Report: Applicant Marketing Details report
Secondary Report: Applicant Marketing Conversions report
Company Applied Job's Company Name Secondary Report: Applicant Marketing Details report
Secondary Report: Applicant Marketing Conversions report
Applicant Web applicant's Name Secondary Report: Applicant Marketing Details report
Secondary Report: Applicant Marketing Conversions report
Applicant Email Web applicant's Email  
Apply Date Web applicant's applied date for the job Secondary Report: Applicant Marketing Details report
Secondary Report: Applicant Marketing Conversions report
Applicant Source Web applicant's source

Secondary Report: Applicant Marketing Details report
Secondary Report: Applicant Marketing Conversions report


Uses cases
1. When web applicant's source is 'Applied Directly', 'Indeed Apply', 'Applied Directly - Applied through LinkedIn','THG', 'smp', 'mdb', 'lkd' then pulled web applicant's source
2. When web applicant's short source is non blank then shows in this field.
3. When web applicant's source has URL value then pulled web applicant's source from theURL
4. If non of above is true then pulls the "Other" text value.

 

 

Secondary Report: Applicant Marketing Sources

Field Name Description Notes
Source Web applicant's source  
Count The number of web applicants/talent applied through the source.  
Conversion The number of web applicants/talent nominated and then started on a job.  
Placed The number of talent placed regardless of being nominated or not.  

 

 

Secondary Report: Applicant Marketing Details

Field Name Description Notes
Requisition ID Web applicant's Requisition ID  
Requisition Web applicant's Job's ID  
Job Office Web applicant's Job Office name  
Requisition Title Web applicant's Job's Title   
Contact Applied Job's Hiring Manager  
Company Applied Job's Company Name  
Talent ID Web applicant's ID  
Applicant Web applicant's Name  
Talent Office Web applicant's Talent Office  
Applicant Email Web applicant's Email  
Applicant Phone Number Web applicant's Phone Number  
Apply Date Web applicant's applied date for the job  
Applicant Source Web applicant's source  

 

 

Secondary Report: Applicant Marketing Conversions

Field Name Description Notes
Requisition ID Web applicant's Requisition ID  
Requisition Web applicant's Job's ID  
Requisition Title Web applicant's Job's Title   
Contact Applied Job's Hiring Manager  
Company Applied Job's Company Name  
Applicant Web applicant's Name  
Apply Date Web applicant's applied date for the job  
Current Stage    
Applicant Source Web applicant's source  

 

 

 

 

 

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