Applicant Marketing Summary Report

Overview

Updated 08/10/2022

• Click here to go to the Recruiting Category (list of Standard Reports)

Click on the links below for more information: List of Standard Reports Terms and Filters (Standard Reports)   List of BOLD Analyze Reports List of INSIGHTS Dashboards List of Business Intelligence (BI) Reports

CHAPTERS Legend Locating the Report Logic Filter Options Field Details     Secondary Report: Applicant Marketing Sources     Secondary Report: Applicant Marketing Details     Secondary Report: Applicant Marketing Conversions Using the Data

 

 

Legend

Locating the Report

1. Click on Analyze Tab
   The Reports Sub Tab will automatically be selected
2. In the Search Reports field, type MARKETING
3. Click on the Applicant Marketing Report

Logic

The Applicant Marketing Summary report provides an overview of how many applicants there were each week, breaking down the sources (Indeed, Zip Recruiter, website, etc.).

View where your applicants are finding your job board from.

• Click here to go to the Recruiting Category (list of Standard Reports)

Filter Options

	Filter Name	Options	Description
	Positions
	Date From
	Date To
	Date Range

Field Details

• Click here to go to the Recruiting Category (list of Standard Reports)

Field Name	Description	Notes
Starting Week Date
Total # of Applicants
Conversions	The number of web applicants/talent started on a job.
Unique Applicant Sources	The number of individual sources. For example, a web apply from Indeed would be one source and one from CareerBuilder would be another source.
Source		Secondary Report: Applicant Marketing Sources report
Requisition ID		Secondary Report: Applicant Marketing Details report Secondary Report: Applicant Marketing Conversions report
Requisition		Secondary Report: Applicant Marketing Details report Secondary Report: Applicant Marketing Conversions report
Requisition Title		Secondary Report: Applicant Marketing Details report Secondary Report: Applicant Marketing Conversions report
Contact		Secondary Report: Applicant Marketing Details report Secondary Report: Applicant Marketing Conversions report
Company		Secondary Report: Applicant Marketing Details report Secondary Report: Applicant Marketing Conversions report
Applicant		Secondary Report: Applicant Marketing Details report Secondary Report: Applicant Marketing Conversions report
Apply Date		Secondary Report: Applicant Marketing Details report Secondary Report: Applicant Marketing Conversions report
Applicant Source		Secondary Report: Applicant Marketing Details report Secondary Report: Applicant Marketing Conversions report

Secondary Report: Applicant Marketing Sources

Secondary Report: Applicant Marketing Details

Secondary Report: Applicant Marketing Conversions

Using the Data

Managers can use this report the understand where valuable candidates are applying from in order to focus their marketing efforts and money in the right places. 

On top of the applicant sources, you can drill into the "Applicant Marketing Details" at the bottom to view exactly who applied to which job.  

Lastly, if one of these applicants was eventually placed on assignment, you can view the "Applicant Marketing Conversions" drill down tab in the bottom right.

 

The report shows which external job boards are yielding the best results so that you can direct your marketing efforts towards the sites that provide the greatest ROI.