The Applicant Marketing Summary report offers a comprehensive snapshot of weekly applicant counts, dissecting their origins across various channels such as Indeed, Zip Recruiter, and the company website. For clients utilizing the Branded App, this report serves as an ideal tool for Mobile Job Board tracking.
Key Takeaways:
- Source Breakdown: Gain insights into the effectiveness of different recruitment platforms by examining the distribution of applicants from sources like Indeed, Zip Recruiter, and the company's website.
- Weekly Applicant Trends: Track fluctuations in applicant numbers on a weekly basis, enabling timely adjustments to recruitment strategies and resource allocation.
- Enhanced Mobile Job Board Tracking: Utilize the report, particularly beneficial for Branded App users, to efficiently monitor applicant traffic from mobile platforms and optimize recruitment efforts accordingly.
Roles That Would Benefit from Running this Report:
- Recruitment Managers: They can utilize the Applicant Marketing Summary report to analyze where candidates are applying from, enabling them to focus marketing efforts and resources on the most effective channels. By tracking weekly applicant trends and monitoring conversions, recruitment managers can make informed decisions to optimize recruitment strategies and improve ROI.
- Marketing Managers: Marketing managers can benefit from this report by gaining insights into the effectiveness of different recruitment platforms and job boards. By understanding which external sources yield the best results, they can allocate marketing budgets more efficiently and direct efforts towards platforms that provide the greatest return on investment.
- Leadership: Executives and leaders within the organization can leverage this report to understand the overall effectiveness of recruitment efforts and the impact on business objectives. By gaining insights into applicant trends and conversion rates, leadership can make strategic decisions to align recruitment strategies with organizational goals and drive success.
Click here to go to the Recruiting Category (list of Standard Reports)
Legend
Locating the Report
- Click on Analyze Tab
The Reports Sub Tab will automatically be selected - In the Search Reports field, type MARKETING
- Click on the Applicant Marketing Report
Logic
The Applicant Marketing Summary report provides an overview of how many applicants there were each week, breaking down the sources (Indeed, Zip Recruiter, website, etc.).
View where your applicants are finding your job board from.
Filter Options
| Filter Name | Options | Description | |
| Division | All available Employers List | Use this filter to refine the Job's Employers | |
| Region | All available Regions List | Use this filter to refine the Job's Regions | |
| Office | All available Office List | Use this filter to refine the Job's Offices | |
| Company | All available Companies | Use this filter to refine the Companies | |
| Positions | All available Job's list (Job Title and Job ID) | Use this filter to refine Job | |
| Job Status | List of available Job Statuses |
Use this filter to refine the records by the Job Status |
|
| Talent Status | List of available Talent Statuses |
Use this filter to refine the records by the Talent Status |
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| Date From | Use this filter to refine web applicant applied for the job between the Date Range | ||
| Date To | |||
| Date Range | None, Today, Tomorrow, ... | When 'Date Range' is selected, 'Date From' and 'Date To' will be automatically disabled. The user will need to select either 'Date Range' or enter 'Date From' and 'Date To'. |
Field Details
| Field Name | Description | Notes |
| Starting Week Date | ||
| Total # of Applicants | ||
| Conversions |
The number of web applicants/talent started on a job. |
|
| Unique Applicant Sources |
The number of individual sources. For example, a web apply from Indeed would be one source and one from CareerBuilder would be another source. |
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| Source |
Web applicant's source |
Secondary Report: Applicant Marketing Sources report Uses cases |
| Requisition ID | Web applicant's Requisition ID | Secondary Report: Applicant Marketing Details report Secondary Report: Applicant Marketing Conversions report |
| Requisition | Web applicant's Job's ID | Secondary Report: Applicant Marketing Details report Secondary Report: Applicant Marketing Conversions report |
| Requisition Title | Web applicant's Job's Title | Secondary Report: Applicant Marketing Details report Secondary Report: Applicant Marketing Conversions report |
| Contact | Applied Job's Hiring Manager | Secondary Report: Applicant Marketing Details report Secondary Report: Applicant Marketing Conversions report |
| Company | Applied Job's Company Name | Secondary Report: Applicant Marketing Details report Secondary Report: Applicant Marketing Conversions report |
| Applicant | Web applicant's Name | Secondary Report: Applicant Marketing Details report Secondary Report: Applicant Marketing Conversions report |
| Applicant Email | Web applicant's Email | |
| Apply Date | Web applicant's applied date for the job | Secondary Report: Applicant Marketing Details report Secondary Report: Applicant Marketing Conversions report |
| Applicant Source | Web applicant's source |
Secondary Report: Applicant Marketing Details report
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Secondary Report: Applicant Marketing Sources
| Field Name | Description | Notes |
| Source | Web applicant's source | |
| Count | The number of web applicants/talent applied through the source. | |
| Conversion | The number of web applicants/talent nominated and then started on a job. | |
| Placed | The number of talent placed regardless of being nominated or not. |
Secondary Report: Applicant Marketing Details
| Field Name | Description | Notes |
| Requisition ID | Web applicant's Requisition ID | |
| Requisition | Web applicant's Job's ID | |
| Job Office | Web applicant's Job Office name | |
| Requisition Title | Web applicant's Job's Title | |
| Job Status | Job's Status | |
| Contact | Applied Job's Hiring Manager | |
| Company | Applied Job's Company Name | |
| Department | Company's Branch | |
| Talent ID | Web applicant's ID | |
| Applicant | Web applicant's Name | |
| Talent Office | Web applicant's Talent Office | |
| Applicant Email | Web applicant's Email | |
| Applicant Phone Number | Web applicant's Phone Number | |
| Apply Date | Web applicant's applied date for the job | |
| Apply Time |
Web applicant's applied time for the job |
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| Apply Date UTC |
Web applicant's applied UTC date for the job |
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| Apply Time UTC |
Web applicant's applied UTC time for the job |
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| Applicant Source | Web applicant's source | |
| Talent Status | Talent's Status | |
| Current Stage | Current Nomination/Pipeline Stage of the Talent |
Secondary Report: Applicant Marketing Conversions
| Field Name | Description | Notes |
| Requisition ID | Web applicant's Requisition ID | |
| Requisition | Web applicant's Job's ID | |
| Requisition Title | Web applicant's Job's Title | |
| Contact | Applied Job's Hiring Manager | |
| Company | Applied Job's Company Name | |
| Department | Company's Branch | |
| Applicant | Web applicant's Name | |
| Apply Date | Web applicant's applied date for the job | |
| Apply Time |
Web applicant's applied time for the job |
|
| Apply Date UTC |
Web applicant's applied UTC date for the job |
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| Apply Time UTC |
Web applicant's applied UTC time for the job |
|
| Current Stage | ||
| Applicant Source | Web applicant's source |
Click on the links below for more information:
CHAPTERS
Legend
Locating the Report
Logic
Filter Options
Field Details
Secondary Report: Applicant Marketing Sources
Secondary Report: Applicant Marketing Details
Secondary Report: Applicant Marketing Conversions