Applicant Marketing Summary Report

Overview

Updated 11/21/2022

 

The Applicant Marketing Summary report provides an overview of how many applicants there were each week, breaking down the sources (Indeed, Zip Recruiter, website, etc.).

• Click here to go to the Recruiting Category (list of Standard Reports)

Click on the links below for more information: List of Standard Reports List of BOLD Analyze Reports List of INSIGHTS Dashboards List of Business Intelligence (BI) Reports

CHAPTERS Legend Locating the Report Logic Filter Options Field Details     Secondary Report: Applicant Marketing Sources     Secondary Report: Applicant Marketing Details     Secondary Report: Applicant Marketing Conversions Using the Data

 

 

Legend

Locating the Report

1. Click on Analyze Tab
   The Reports Sub Tab will automatically be selected
2. In the Search Reports field, type MARKETING
3. Click on the Applicant Marketing Report

Logic

The Applicant Marketing Summary report provides an overview of how many applicants there were each week, breaking down the sources (Indeed, Zip Recruiter, website, etc.).

View where your applicants are finding your job board from.

• Click here to go to the Recruiting Category (list of Standard Reports)

Filter Options

	Filter Name	Options	Description
	Positions	All available Job's list (Job Title and Job ID)	Use this filter to refine Job
	Date From		Use this filter to refine web applicant applied for the job between the Date Range
	Date To
	Date Range	None, Today, Tomorrow, ...	When 'Date Range' is selected, 'Date From' and 'Date To' will be automatically disabled. The user will need to select either 'Date Range' or enter 'Date From' and 'Date To'.

Field Details

• Click here to go to the Recruiting Category (list of Standard Reports)

Field Name	Description	Notes
Starting Week Date
Total # of Applicants
Conversions	The number of web applicants/talent started on a job.
Unique Applicant Sources	The number of individual sources. For example, a web apply from Indeed would be one source and one from CareerBuilder would be another source.
Source	Web applicant's source	Secondary Report: Applicant Marketing Sources report Uses cases 1. When web applicant's source is 'Applied Directly', 'Indeed Apply', 'Applied Directly - Applied through LinkedIn','THG', 'smp', 'mdb', 'lkd' then pulled web applicant's source 2. When web applicant's short source is non blank then shows in this field. 3. When web applicant's source has URL value then pulled web applicant's source from theURL 4. If non of above is true then pulls the "Other" text value.
Requisition ID	Web applicant's Requisition ID	Secondary Report: Applicant Marketing Details report Secondary Report: Applicant Marketing Conversions report
Requisition	Web applicant's Job's ID	Secondary Report: Applicant Marketing Details report Secondary Report: Applicant Marketing Conversions report
Requisition Title	Web applicant's Job's Title	Secondary Report: Applicant Marketing Details report Secondary Report: Applicant Marketing Conversions report
Contact	Applied Job's Hiring Manager	Secondary Report: Applicant Marketing Details report Secondary Report: Applicant Marketing Conversions report
Company	Applied Job's Company Name	Secondary Report: Applicant Marketing Details report Secondary Report: Applicant Marketing Conversions report
Applicant	Web applicant's Name	Secondary Report: Applicant Marketing Details report Secondary Report: Applicant Marketing Conversions report
Applicant Email	Web applicant's Email
Apply Date	Web applicant's applied date for the job	Secondary Report: Applicant Marketing Details report Secondary Report: Applicant Marketing Conversions report
Applicant Source	Web applicant's source	Secondary Report: Applicant Marketing Details report Secondary Report: Applicant Marketing Conversions report Uses cases 1. When web applicant's source is 'Applied Directly', 'Indeed Apply', 'Applied Directly - Applied through LinkedIn','THG', 'smp', 'mdb', 'lkd' then pulled web applicant's source 2. When web applicant's short source is non blank then shows in this field. 3. When web applicant's source has URL value then pulled web applicant's source from theURL 4. If non of above is true then pulls the "Other" text value.

Secondary Report: Applicant Marketing Sources

Field Name	Description	Notes
Source	Web applicant's source

Secondary Report: Applicant Marketing Details

Field Name	Description	Notes
Requisition ID	Web applicant's Requisition ID
Requisition	Web applicant's Job's ID
Requisition Title	Web applicant's Job's Title
Contact	Applied Job's Hiring Manager
Company	Applied Job's Company Name
Talent ID	Web applicant's ID
Applicant	Web applicant's Name
Applicant Email	Web applicant's Email
Apply Date	Web applicant's applied date for the job
Applicant Source	Web applicant's source

Secondary Report: Applicant Marketing Conversions

Field Name	Description	Notes
Requisition ID	Web applicant's Requisition ID
Requisition	Web applicant's Job's ID
Requisition Title	Web applicant's Job's Title
Contact	Applied Job's Hiring Manager
Company	Applied Job's Company Name
Applicant	Web applicant's Name
Apply Date	Web applicant's applied date for the job
Current Stage
Applicant Source	Web applicant's source

Using the Data

Managers can use this report the understand where valuable candidates are applying from in order to focus their marketing efforts and money in the right places. 

On top of the applicant sources, you can drill into the "Applicant Marketing Details" at the bottom to view exactly who applied to which job.  

Lastly, if one of these applicants was eventually placed on assignment, you can view the "Applicant Marketing Conversions" drill down tab in the bottom right.

 

The report shows which external job boards are yielding the best results so that you can direct your marketing efforts towards the sites that provide the greatest ROI.